Interbrand Hosts Inaugural Anatomy of Growth Summit Dec. 5th at Thomson Reuters in London

December 5, 2016


Distinguished speakers include 11 CEOs, CMOs, brand leaders of AXA, Facebook, Google, LinkedIn, Mercedes-Benz, MINI, Moleskine, PayPal, Philips, Sigfox, UNICEF

London, England (December 5, 2016) — The leading global brand agency hosts its inaugural international executive management summit on growing brands and businesses in partnership with Thomson Reuters. Featured at the summit will be many of the top growing brands from Interbrand’s recent Best Global Brands 2016 report, themed around The Anatomy of Growth.

The exclusive symposium of 150 brand and business leaders will delve into discussions around how brands drive business growth across industries, and will be structured around the three core components of The Anatomy of Growth: Forensic Detail, Creative Fuel, and Sustained Focus.

The morning will commence with keynotes from Global CEO of Interbrand Jez Frampton, and a dialogue between Frampton and Facebook’s Regional Director EMEA, Rob Newlan. Facebook is the top growing Best Global Brand this year at 48% YOY, according to Interbrand’s annual report.

Peter Maxmin, Director for Consumer Marketing in EMEA for LinkedIn, will share growth insights about the world’s largest professional network on the Internet. In addition, Thomas Nicholls, Exec. VP of Communications at Sigfox, will share the brand and business strategy behind the world’s leading provider of connectivity for the Internet of Things (IoT)’s +300% growth in 2016. Maxmin and Nicholls will join Caroline Henne, Strategic Accelerator at Google and Interbrand’s Jean-Philippe Martzel for a panel discussion on “Forensic Detail: The Power of Beautiful Data to Drive Relevant Growth.”

The afternoon will feature keynotes from Lenze Boonstra, Global Head of Brand, Philips and Eric Dekoninck, Head of Global Brand & Marketing, UNICEF. Boonstra and Nicholls will join Alison Sagar, UK&I Marketing & Head of Consumer & Global Giving Strategy, PayPal and Interbrand’s Christian Purser for a panel discussion on “Sustained Focus: Growing Global through Brand Purpose.” Amélie Oudéa, Chief Marketing & Digital Officer, AXA, and Sebastian Mackensen, SVP, Head of Brand, MINI will deliver keynotes on “Creative Fuel: Brand-Led Innovation and Business Growth.” Both AXA (14%) and MINI (18%) achieved double-digit brand growth this year.

Two leaders from legendary and iconic brands will close the daytime summit and open the evening respectively: Arrigo Berni, CEO of Moleskine, and Colin Smith, Global Head of Brand Strategy, Mercedes-Benz Passenger Cars. Berni will share Moleskine’s “anatomy of growth” and a conversation with Manfredi Ricca, Interbrand’s Chief Strategy Officer EMEA & LatAm. Mercedes-Benz is the only European-based Best Global Brand to break into the top 10 this year (#9) with 18% YOY growth.

Interbrand’s Chief Creative Officer, Andy Payne and Global Valuation Director Mike Rocha will also deliver keynotes on creativity, customer experience, and what accelerates brand and business growth.

About Interbrand
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please contact us, or follow Interbrand on LinkedInTwitter and Facebook.

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