NEW YORK, New York (6 April 2015) – Interbrand, the world’s leading brand consultancy, announced today that Victoria Leavitt has been named CEO of Consumer & Retail Brand Experience in North America. The hire signals Interbrand’s commitment to building a business focused on the total shopper experience—online, in store, at shelf, in the app, at home, and beyond.
Leavitt will oversee approximately 150 employees located across Cincinnati and Dayton, Interbrand North America’s Centers of Excellence for consumer branding and retail. She will be based in Cincinnati and report directly to Josh Feldmeth, CEO of Interbrand North America.
“Vicky will be a visionary leader for our people and a valued partner for our clients,” said Feldmeth. “Vicky is the perfect person to lead our businesses in Cincinnati and Dayton. She’s worked for amazing companies like P&G and Kraft and has run successful agencies around the world. Her broad experience in brand strategy, consumer insights, and retail design is ideal for building a capability that is without precedent or peer.”
Leavitt comes to Interbrand after having served as Executive Vice President at Landor. Prior to Landor, she held senior leadership roles in North America, Europe and the Middle East for firms such as FITCH, Siegel + Gale and New Solutions—building relationships with clients such as Target, Kimberly-Clark, Sports Authority and P&G. She also held positions at Cordiant Communications, Campbell Mithun, RAPP and Kraft. Leavitt began her career at P&G.
“I am delighted to join Interbrand as CEO of Consumer & Retail Brand Experience,” said Leavitt. “Over the course of my career—and across numerous geographies—I have enjoyed leading people, driving growth and partnering with clients to build brand experiences that transform businesses and that consumers truly love. I look forward to continuing such work with the talented team at Interbrand.”
Leavitt holds both an MA in Communications and a BA in Human Genetics from the University of Michigan.
Interbrand is the world’s leading brand consultancy, with a network of 31 offices in 27 countries. Since it opened for business in 1974, it has changed the way the world sees branding: from just another word for “logo” to a business’ most valuable asset to business strategy brought to life. Publisher of the highly influential annual Best Global Brands ranking, Interbrand believes that brands have the power to change the world—and helps its clients achieve this goal every day. Interbrand’s combination of strategy, creativity, and technology delivers fresh ideas and insights, deep brand intelligence, clear business opportunities, and compelling brand experiences. Interbrand is part of the Omnicom Group Inc. (NYSE: OMC) network of agencies. For more information, please visit us at Interbrand.com and follow us on Twitter and Facebook.