Interbrand Establishes New Marketing Capability Practice

November 17, 2015


Chief Strategy Officer Stephan Gans Named Global Practice Leader

NEW YORK, New York (November 17, 2015) – Interbrand, the world’s leading brand consultancy, announced today the appointment of Stephan Gans as the Global Practice Leader to launch a Marketing Capability practice as part of its ongoing commitment to meeting the evolving needs of its client base. Over the past 12 months the practice has been developed, and fine-tuned, with input from clients and the Interbrand Global network.

Interbrand recognizes that the Chief Marketing Officer’s responsibilities are broadening to include developing and deploying the brand experience strategy, and to building ways of working that deliver a coherent experience across internal ‘silos’ and geographies. To do this, companies must be able to create an internal foundation of essential competencies including marketing skills, effective operating models and technology platforms.

“Our clients’ businesses are under incredible pressure to respond to market speed, and to create the internal, as well as the external, conditions for growth,” said Jez Frampton, Global CEO of Interbrand Group. “In response to the evolving role of the CMO —which now requires building internal capabilities as a top priority— Stephan has spent the past year developing a compelling new Marketing Capability offer that will help clients to stay ahead of global competition and drive growth.”

As Global Practice Leader, Gans will be instrumental in working with the network in order to ensure that the growth of the Marketing Capability practice is accelerated, and to maintain the highest standards of delivery to clients.

The appointment of Gans follows Interbrand’s recent announcements regarding the continued investment in leadership and expansion of its Experience and Content Strategy practices.

About Interbrand
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please contact us, or follow Interbrand on LinkedInTwitter and Facebook.

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