INTERBRAND CANADA LAUNCHES NEW BRAND INSIGHTS GROUP TO HELP CLIENTS REDUCE RISK IN DECISION MAKING
Mark Rose returns to deliver Canada’s most advanced brand analytics services
TORONTO, ON (23 February 2015) – Interbrand today announced the creation of its Brand Insights group in Canada, which integrates research, analytics, and creativity to help clients make more informed brand and business decisions.
Returning to lead this new practice group is Mark Rose. Rose began his career in the global brand valuation group at Interbrand London and then led brand valuation at Interbrand Canada. In his new role, Rose will lead a team that will help clients inform and optimize decisions in areas such as brand strategy development, M&A challenges, brand extension opportunity evaluation, brand architecture questions and creative/identity development. He has diverse industry experience helping brands optimize decisions, with organizations such as Barclays, BASF, FRHI, LEGO, Sage, and UPS.
“Far too often, brands take unnecessary risks by validating a strategy after it has been implemented, rather than at the outset of the decision-making process,” said Rose. “Our goal is to help Canadian brands make sound business decisions by providing a fact-based foundation to guide investment and strategic direction. This not only manages uncertainty but also ensures that we maximize the potential of brands.”
The Brand Insights group includes the industry’s most comprehensive portfolio of best-in-class research methods, action-oriented brand health monitoring, and business case/ROI tools. For a complete list visit http://interbrand.com/en/services/.
“I’m thrilled that Mark has chosen to return to Interbrand to bring new services that transform strategic intent into financial impact,” said Carolyn Ray, Managing Director, Interbrand Canada. “As the only global brand consultancy in Canada, Interbrand is the only firm that can offer this breadth of services in-house, and help our Canadian clients make smarter and more efficient decisions about where to invest and win, instead of taking unnecessary risk.”