In his new position at Interbrand, Rob will focus on helping Canadian businesses and brands prepare for and sustain growth, from startups to businesses looking to expand globally. He brings 16 years of experience in the marketing industry and expertise in the financial, manufacturing, technology, travel and tourism, packaged goods and gaming sectors.
“Coming from Edelman, Rob’s innovative outlook and entrepreneurial perspective are tightly aligned with our culture and growth ambitions, as we strive to help our clients challenge status quo thinking and positively impact their business growth,” said Carolyn Ray, Managing Director, Interbrand Canada. “I am confident his experience with tier one and emerging Canadian brands will help bring clarity, purpose and focus to our clients’ diverse business needs, whether they are experiencing rapid growth, undergoing a merger or acquisition, or adapting to the challenges of the global marketplace.”
“Interbrand’s reputation as the world’s leading brand consultancy speaks for itself – no other firm is as well qualified to help Canadian businesses achieve growth through the lens of brand,” said Rob. “I am thrilled to join the Interbrand Canada team and look forward to collaborating with my colleagues around the world to build on our strengths and evolve how we serve our growing client base to build strong and profitable Canadian brands and businesses.”
Rob has an established track record of identifying new opportunities, building teams and developing new services and capabilities. He has worked with both top and emerging brands, including Samsung, Intel, Ebay, Unilever, Expedia, Cranium, Rogers, Financeit and Kobo. In his illustrious career, he has won multiple awards for brand development, digital and integrated brand campaigns. He sits on the advisory board for Canadian startup Candid, which creates a community experience for brands, providing counsel on their go-to-market, brand communication and overall business strategy.