Expertise will help Canadian Businesses Grow in China, Singapore, and other emerging markets
November 17, 2016 (TORONTO, ON) – Interbrand Canada has named Andrew Martschenko as its new Head of Strategy. Andrew joins the Toronto team after more than 10 years advising Interbrand clients in New York and Asia, including Shanghai, Kuala Lumpur and Singapore. He brings deep global expertise in the telecom, financial services, manufacturing, chemical, aerospace and sports sectors. Andrew’s key client experience includes TD, Enbridge, Allstream, 3M, AT&T, Standard & Poor’s, GM, Huawei, John Deere, Johnson Controls, Nissan and Golf Channel.
“As we discovered at our ‘Growing Global’ event with the Toronto Region Board of Trade this year, many Canadian businesses seek to uncover growth opportunities outside Canada,” said Carolyn Ray, Managing Director, Interbrand Canada. “As a highly experienced strategist with a global perspective, Andrew can help Canadian businesses adapt their narrative and create highly relevant, differentiated brand experiences that will yield business results – both inside and outside our borders.”
In his new role at Interbrand Canada, Andrew brings his knowledge and insights in key areas such as urban mobility, smart cities, fintech, industrial automation, talent branding, category disruption and Asian and European market entry. He will also lead the team’s in-house analytics team, which helps inform and optimize decisions in areas such as brand strategy development, mergers and acquisition (M&A) opportunities, brand architecture questions and creative/identity development.
“Having spent several years working in emerging markets across China, Singapore and Kuala Lumpur, I’ve learned that brand continues to play a critical role in aligning organizations around their business strategy and executing with sustained momentum,” said Andrew Martschenko, Interbrand Canada. “I’m very excited at the opportunity to engage with Canadian companies to help make their brands deliver more value.”