TORONTO, ON (January 27, 2015) – Interbrand, the world’s leading brand consultancy, today announced an expansion of its brand consulting services to help businesses create seamless, contextually relevant experiences and platforms that put the customer at the center of connected technologies and devices. These new services which include innovation strategy, experience design and experience valuation, will be instrumental in leading Interbrand’s clients to create more connected and integrated brand experiences, and will leverage big data in creating value for consumers, brands, and the world at large.
Speaking at Canada’s Advertising and Marketing Week, Josh Feldmeth, CEO of Interbrand North America, stressed the urgency for brands to focus on the next evolution of branding: The Age of You. In the Age of You, brands will create experiences that are increasingly based around Mecosystems—overarching ecosystems of integrated products and services, both physical and digital.
“Our clients are asking for their brands to do more. They need deeper insights and strategies that extend brand into the user experience. Because we understand the core of a business—its business and brand strategy, its customers and culture—we are well suited to help our customers create brand experiences that people love,” said Feldmeth. “Interbrand truly leads when it comes to innovation and UX experience. To show our commitment to our customers, we’ve also brought in some of the sharpest people in the industry, including our CEO of Interbrand New York & San Francisco, Beth Viner, who joined us from IDEO.”
Interbrand has expanded its entire offering to include new services such as:
· Innovation Strategy: Matching unmet needs of customers and markets to the future ambitions and capabilities of a brand and business;
· Experience Design: Shaping how brands are experienced through the cohesive design of specific products and touchpoints; and
· Experience Valuation: With our history of excellence in brand valuation, we now identify the financial value of individual touchpoints within the internal and external brand experience—including physical, digital and behavioral
These new services complement Interbrand’s existing suite of services, which include: Insight (such as research, brand intelligence, brand valuation, business case); Strategy (such as naming, Corporate Citizenship, architecture); Experience (identity and design, retail and environments, content, voice and messaging) and Activation (internal engagement, brand management platforms).
“Our recent CMO study revealed that Canadian marketing leaders are seeking product and service innovation to grow their brands,” said Carolyn Ray, Managing Director, Interbrand Canada. “As the only global brand consultancy in Canada, Interbrand is leading the way and is in a unique position to leverage insights from the world’s best brands to create even stronger Canadian brands.”