NEW YORK, New York (28 September 2015) – Interbrand, the world’s leading brand consultancy, is pleased to announce Tom Zara has been named President of Interbrand New York and San Francisco and Dominik Prinz has been named Executive Director, Strategy for Interbrand New York and San Francisco. Zara and Prinz will be based in New York and report to Josh Feldmeth, CEO of Interbrand North America.
“This is a very important and transformative moment for Interbrand,” said Feldmeth. “We see where the market is going — what our clients are asking for— and we are responding by shortening the distance between business strategy and reality. Tom and Dominik are exceptional leaders and I am confident they will lead Interbrand through its continued commitment of delivering exceptional work for our clients.”
As President, Zara will take a holistic approach in overseeing the growth and development of work for Interbrand’s New York and San Francisco offices. Zara most recently served as Executive Director, Strategy and has worked at Interbrand for over twenty years —throughout which he has gained extensive client experience and insight across diverse sectors. He is also the Global Practice Leader for Energy and Corporate Citizenship. Zara has worked with clients including Humana, John Deere, General Motors, New York Life and Thomson Reuters.
In his new role, Prinz will be responsible for steering the brand strategy discipline into a forward thinking and innovative practice. Prinz most recently served as Senior Director, Strategy for Interbrand New York where he delivered world-class strategic solutions for Interbrand’s clients. Prinz also leads the Corporate Citizenship Practice in North America and has worked on a variety of projects for clients including AT&T, (RED), Nissan, Bayer, FEED and Pencils of Promise. Prinz joined Interbrand in 2006 and before moving to New York, he worked in Interbrand’s Cologne and Zurich offices.
The appointment of Zara and Prinz follows Interbrand’s recent announcements regarding the continued investment in leadership and the expansion of its Experience and Content Strategy practices. “It is a very exciting time for Interbrand as we adapt to the evolving needs of our clients,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. “These key leadership appointments signify our investment in the future of Interbrand’s global marketing efforts, services offerings and our commitment to leading the conversation within the industry.”