Interbrand and Substantial bridge the female leadership gap with event supporting the 3% Seattle Group

April 3, 2017


Seattle, WA (April 3, 2017), In a world where men and women are not always given equal opportunity, there’s a powerful movement to break the glass ceiling. The 3% Movement is a conference set up to increase the percentage of women in creative leadership positions, from roughly 3% to 50%, and to stop the exodus of women on their way up.

In an effort to raise awareness and continue the momentum of the 3% Seattle group, Interbrand along with Seattle digital product studio, Substantial, will host an independently organized 3% event on the evening of Tuesday, April 18th.

“At Interbrand, we look to celebrate diversity in all aspects; professionally, creatively and personally,” said Interbrand CMO, Andrea Sullivan. “We’re excited to be joining forces with Substantial on this initiative to bring together likeminded people who aim to bridge the gap between leadership and women.”

This event, which supports the growth of women in creative roles, holds the theme of Constellation: mapping challenges to female leadership. This theme stems from the “Shine theory;” a concept of supporting females in the workplace. In addition to a panel discussion, the 3% Seattle Group will offer information on mentoring, advocacy, and paying it forward.

Carey Jenkins, Director of Client Services at Substantial and moderator of the panel discussion said, “It’s truly an honor to host an event of this magnitude with Interbrand as a partner. We’re looking forward to working with our panelists and audience to change the future of the industry.”

On the night of the 18th, Substantial will host a panel discussion featuring leaders from top brands and agencies:
• Shelley Williams, Director of Brand Strategy & Expression for Alaska Airlines
• Oonie Chase, Executive Creative Director at FROG
• Chris Campbell, Executive Creative Director at Interbrand
• Chris Witherspoon, Principal + Marketing Director at DNA
• Sydney Hunsdale, Principal of SKH Consultants

Panelists will discuss strategies and solutions that not only support women in leadership, but help grow diversity within the industry as well.
They will share stories of their own career paths, highlighting the community support they received along the way, the efforts they’re part of now, and perspectives gained through their own experiences.

“As the leading branding consultancy, not only do we grow brands, we grow meaningful and exciting careers, regardless of gender,” said Chris Campbell, Executive Creative Director of Interbrand. “I am thrilled at the opportunity to sit on this panel focused on empowering women in our industry.”

Local events are independently organized from the 3% Conference.

About Substantial

Substantial is a digital product studio that builds world-class software and experiences across devices and platforms. Substantial marries best practices of design, development, and strategy, quickly providing outstanding quality and business value and fostering client relationships that are unparalleled in rapport and productivity. Our motivation is to create positive cultural impact by working with a diverse set of clients – from world-class Fortune 50s to emerging start-ups and social impact organizations. We’re committed to building meaningful engagements with various communities to learn, share, and support one another. Visit for more information or follow Substantial on LinkedIn, Twitter, or Facebook.

About Interbrand
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please contact us, or follow Interbrand on LinkedInTwitter and Facebook.

For more information, please contact: