As consumers’ continue to reimagine the traditional work/life structure, Interbrand and Ready Set Rocket identify how this shift toward more life-centric technology will be realized in the coming year
NEW YORK – January 20, 2016 – Interbrand, the world’s leading brand consultancy, and Ready Set Rocket, a New York City-based digital marketing agency, today announce 7 technology trends that forward-looking brands can take advantage of in 2016.
“Technology’s tremendous evolution provides us with a unique opportunity to re-imagine the traditional work/life/family/leisure structures of our lives. Instead of trying to expertly juggle the pieces, more people are choosing to edit out the nonessential and design their environments and schedules to better support the pursuit of their passions,” said Aaron Harvey, Partner and Executive Creative Director of Ready Set Rocket. “For brands that take the time to empathize deeply with their customers’ priorities, this cultural shift presents a considerable opportunity to use technology that powers products and services that align with this lifestyle.”
The trends that embody this theme include:
Brands have only begun to scratch the surface of reimagining work/life structure and, throughout 2016, will continue to challenge existing structures to better understand and communicate with consumers.
“When it comes to managing brands and businesses in 2016, leaders need to focus on gaining the right insight and understanding to ensure that every move their business makes leads to growth,” noted Intebrand’s Chief Content Officer, Paola Norambuena. “As these seven trends suggest, consumers are embracing life-centric technology more frequently—technology that helps them design the lives they wish to lead. We believe that those leaders who capitalize on these technological trends have the potential to grow their brands and businesses exponentially in the year ahead.”
For more information about Interbrand, visit www.Interbrand.com.
For more information about Ready Set Rocket, visit www.readysetrocket.com.
About Ready Set Rocket
Ready Set Rocket is a New York City-based digital agency committed to connecting brands and consumers through innovative multi-channel experiences. We are a team of expert makers, relationship builders, technological innovators and brand enthusiasts who collaborate closely and effectively to solve our client’s challenges. We work with innovative brands like Deutsche Bank, Fast Company J.P. Morgan Asset Management, Michael Kors, Tylenol, Univision and others.