HMKM, part of Interbrand Group: an insightful retail approach

April 20, 2017


Interbrand Group’s retail design consultancy, HMKM to increase its focus on Italian fashion and luxury clients through Interbrand’s Italian office

Milan, Italy (April 20th, 2017)– HMKM, the London-based award-winning retail design consultancy, part of Interbrand Group since 2014, is focusing on expanding its presence in the Italian fashion and luxury market.

The combination of HMKM’s 27 years experience in creating high-end, retail environments and Interbrand’s strategic and creative capabilities and profound understanding of Italian businesses will bring to life seamlessly, multidisciplinary programs spanning advanced research, rigorous strategy, and immersive experiences.

Furla, Selfridges, Harrods, La Rinascente, Moschino, Nike, Primark, Valentino, Victoria’s Secret are some of the brands that have benefited from HMKM’s know-how in translating stories of excellence into impressive retail experiences.

Says Alison Cardy, MD “One of HMKM’s first clients in 1990 was Valentino, swiftly followed by Moschino and Furla so the ambition to develop our standing in the Italian market feels very apt. We are excited to leverage the power of Interbrand’s Milan office and our retail design know-how over the coming years.”

In today’s quickly evolving fashion and luxury landscape, a compelling retail experience and a seamless dialogue between customer, product and brand are key to win loyalty. HMKM will support Italian organizations to analyze their entire brand experience as a growth engine for their businesses.

“HMKM’s focus on the Italian market and combination with our Milan office enables us to offer fashion and luxury clients something that simply isn’t there,” says Manfredi Ricca, CEO of Interbrand’s Milan office and Chief Strategy Officer for the EMEA & LatAm region. “A seamless, end-to-end approach that goes from state of the art analytics all the way to impeccable execution, creating work that’s relevant, remarkable and real – and that drives measurable business growth.”

About HMKM

Established in 1990, HMKM is an award winning and internationally acclaimed multi-disciplined design consultancy based in London’s Soho. HMKM is globally recognized for creating unique and highly compelling retail brand experiences for clients including Selfridges, Primark, Galeries Lafayette, Harrods, Breuninger, The Mall Group, Furla and Lulu Guinness to name just a few. Our home is London. Our clients are Global.

About Interbrand
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please contact us, or follow Interbrand on LinkedInTwitter and Facebook.

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