Exploring the Impact of Wearable Tech and Consumer Behavior

October 21, 2014



FROM WEARABLES TO SHAREABLES: CREATING CONSUMER CONNECTIONS will be held on November 5, 2014 at Baruch College

NEW YORK (21 October 2014) – Ready Set Rocket, an award-winning digital agency, and Interbrand, the world’s leading brand consultancy, will hold From Wearables to Shareables: Creating Consumer Connections, the second event in its joint innovation speaker series, on November 5, 2014 in collaboration with Department of Marketing at Baruch College.

The event, to be held at The William and Anita Newman Vertical Campus Conference Center from 9:00 AM – 12:00 PM, will assemble some of the most influential educators, innovators and entrepreneurs in media, marketing and technology. The conversations explore the opportunities for brands to leverage labs and research institutions to create empathetic connections with consumers, identify unmet needs and futurecast with clearer certainty.

Who: Ready Set Rocket, Interbrand and Department of Marketing at Baruch College

What: From Wearables to Shareables: Creating Consumer Connections is the second event in Interbrand and Ready Set Rocket’s joint innovation speaker series.

Where: Baruch College, The William and Anita Newman Vertical Campus Conference Center – 55 Lexington Avenue, New York, NY 10010

When: Wednesday, November 5, 2014 from 9:00 AM to 12:00 PM (EST)

Tickets: For more information, the full agenda or to request an invitation please visit: http://bit.ly/1rvnJbh.

“With the success of our inaugural event in September, we’re excited to co-present the next event in this series with Interbrand and the Department of Marketing at Baruch College,” said Alex Lirtsman, Co-Founder and Chief Strategist, Ready Set Rocket. “Both the faculty at Baruch and the leadership team at Interbrand truly exemplify the intersection of innovation and consumer research. To continue the series, the panels will provide our audience with an inside look into how with the advent of disruptive technologies creates deeper consumer connections and thus changes the brand and digital landscape.”

“We are pleased to further the momentum of the series by creating a virtuous cycle of provocative discussions,” said Forest Young, Creative Director, Interbrand. “Working with researchers to illuminate potential otherwise hidden to marketers, providing our industry expertise for intelligent branding implications, and partnering with RSR to observe both the digital tools, trajectories and metrics that can feed back into the institution itself.”

A marquis line-up of speakers including Jim Fields, Vice President, Customer Experience, SAP; Robert Genovese, Vice President, Integrated Marketing, Kenneth Cole; Nikki Nash, Director of Digital Marketing, Rest Devices; Sam Olstein, Global Director of Innovation, GE; Colin Vernon, Director of Cloud and Platform, LittleBits; among others, will drive the discourse around the following themes:

●      Measuring Consumer Emotional Responses (Happiness) Through Wearables  

●      Creating Consumer Connections with Technology and Shared Data

●      Innovation Report: Brands Doing it Right. Consumer Experiences Done Right.

About Interbrand
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please contact us, or follow Interbrand on LinkedInTwitter and Facebook.

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