At WGSN Futures, Andy Payne will discuss The Brands of Tomorrow

March 30, 2017



WGSN Futures Andy Payne

You might think the future is unpredictable. WGSN doesn’t.

WGSN believes you can define your future today by exploring the key global trends that will affect the world tomorrow. But to do this, you have to step outside of your everyday. You have to look for fresh perspectives. You have to think beyond your computer screen. So they created WGSN Futures, a day-long event, filled with inspirational content and networking opportunities, that will change the way you see the world and your business.

As Interbrand’s Global Chief Creative Officer, Andy Payne has been at the forefront of the agency’s most celebrated campaigns and will share his vision for applying creativity—and collective insights—to overcome the business challenges of the future. Drawing on the themes of the day—connecting, sharing, being, learning, living, and enjoying – Andy will provide insight on how to develop the brands that will capture the attention of tomorrow’s consumers and grow with them into the future.

Join him on May 25th at Altitude 360 in London, and get ready to ignite your creativity.

Get your tickets today »

With the theme of The Future Consumer, topics include:

Sharing: The role the sharing economy will play in the way we live, travel, and buy. What new areas of growth are poised to drive it forward?
Living:  The new ownership models that will satisfy our needs at a time when doing feels more important than buying. What new market opportunities will this experience economy unlock?
Caring: Socially conscious business models that help us do and feel good. How should companies deal with the value shifts coming down the pipeline? And when is the right time to implement sustainability efforts within your business?
Learning: In a world where learning has become more important than money, the workplace is changing. How can employers get ahead of this shift, and the rise of the creative class, to retain the best talent?
Enjoying: New technologies, concepts, and experiences will capture our imagination and investment. Will consumers of the future see your brand as a time saver or a time suck?
Connecting: What are the social communities and platforms that we will spend our precious time on, and how they will bring us together—or drive us apart?
Being: How will we learn to define ourselves within ever-more fluid age and gender boundaries?

About Interbrand
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please contact us, or follow Interbrand on LinkedInTwitter and Facebook.

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