Many New Yorkers are guilty of texting while walking around the city. In fact, according to nyc.gov research, dangerous pedestrian choices—including texting—are the contributing cause of 30% of pedestrian fatalities.
With such statistics in mind, a team from Interbrand New York visited NBC News’ TODAY plaza on Friday, April 17. Their mission? To encourage fellow New Yorkers to stop, look up and realize how dangerous it can be to text while crossing busy New York City streets.
Andrea Sullivan, CMO of Interbrand North America, was interviewed on TODAY’s radio show where she explained the #EyesUp campaign in greater detail.