3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Credendo Group<br/>A credit agency with global sophistication Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Peter Lehmann Wines<br/>A promise kept, a promise made and a promise renewed. Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand The Future of NYSE Euronext<br/>The Future of NYSE Euronext Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship


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Our Work - By Discipline

Verbal Identity

Without language, it’s impossible to create strong brands.

We believe that language is central to creating, interpreting, organizing, and communicating brands. Verbal Identity embraces every use of language, from establishing and bringing a brand’s personality to life, to creating and maintaining an identifiable tone of voice, and ensuring clear and consistent messaging.

Verbal Identity CASE STUDIES

Accordia Golf Add It Up, Bank of America
Adecco, Adecco Ltd. AISIN
ALTANA Amadeus
Amarok, Volkswagen Arcadis
Ascott Group, ASCOTT Group Asience, Kao
AT&T Atradius
Aurion, Toyota Ausenco
Aussie, Procter & Gamble BALS
Banco Base, Base Bank of Yokohama
Bankia BlueScope Steel
bpost Bravia, Sony
Brillia Calimax
CCU Citrovita, Votorantim
City of Johannesburg Clarel, DIA Group
congstar Constellium
Covidien Credendo Group
CSC Cube3, Nissan Motor Company
Daiwa House Group DOW XLA, DOW Fiber Solutions
Ertia, Amway Extra, Wrigley
Feeding America Fon
Get it On!, New Zealand Aids Foundation Godrej
Good Base, Korea Ginseng Corporation Grupo Vitalmex, Vitalmex
GS Group Insper, Ibmec São Paulo
Japan Brand, JAPAN BRAND Jurema, Brasfrigo
KB Financial Group Kellogg’s, Kellogg Company
Knorr Lero, Podravka Beverages
Lurchi Mahou San Miguel
McDonald’s Brand Book, McDonald's Mevalotin, MEVALOTIN, Daiichi Sankyo
Mitsui Garden Hotel, mitsui garden hotel Mizuho, Mizuho Financial Group
Molten Monster 6Sense, Monster Worldwide
Movistar, Telefónica Multicert, Forterior, Spirafort, Avadur, FineXcell, Oceanfit, Vallourec
New Theatre Nikon
Nissan, Nissan Motor Company Ocado
OneSight, Luxottica Group oneworld
OSIM, OSIM International OXXO
Perodua, PERODUA Petroc
Pleon Pramerica Fosun
Prozac, Eli Lilly Prysmian, Pirelli
QAGOMA, The Queensland Art Gallery Institution Quoniam, Union Investment
Raemian, Samsung Rio Tinto
Rotoplas RSA
Ryukoku University SBS, Seoul Broadcasting System
SeriousFun, Association of Hole in the Wall Camps Shinhan Investment Corp., Shinhan Financial Group
Singapore Mozaic SINGHA
Somerset, Tiffany Spiriant, LSG Sky Chefs
Sulwhasoo, Amore Pacific Te Hana, Lion Nathan
Thomson Reuters Cortellis, Thomson Reuters Thomson Reuters Eikon, Thomson Reuters
Tip Top Crammed, Fonterra Today’s Tea, Lottechilsung
TRUE, True UniCredit
Usiminas Vanke
Vantaggio, Molten Vocativ
Volly, Pitney Bowes WOBI, HSM
Zespri, New Zealand Kiwifruit