3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Credendo Group<br/>A credit agency with global sophistication Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Peter Lehmann Wines<br/>A promise kept, a promise made and a promise renewed. Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand The Future of NYSE Euronext<br/>The Future of NYSE Euronext Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship


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Our Work - By Discipline


The perfect name encapsulates what the brand offers in a well-worked word that resonates with its audience.

Integral to verbal identity systems is a clear naming architecture that will sustain powerful and memorable names. By bringing together our expertise, insights, rational research, and strategy into tone of voice, we create names that carry brands to audiences in the simplest, most effective manner.


Accordia Golf Add It Up, Bank of America
Align, Procter & Gamble Alpheon, GM Korea (GM Daewoo)
ALTANA Amadeus
Amarok, Volkswagen Aqualtis, Indesit Company
Asience, Kao Atradius
Atvio, Wal-Mart Aurion, Toyota
Aurubis Ausenco
Banco Base, Base Bankia
Baskin-Robbins Beauty'in
Bing, Microsoft BlueScope Steel
Borealis bpost
Bravia, Sony Brillia
CCU Citrovita, Votorantim
City of Johannesburg Clarel, DIA Group
Covidien Credendo Group
Cube3, Nissan Motor Company Danone Veloute Fruix, Groupe Danone
DOW XLA, DOW Fiber Solutions Ertia, Amway
Feeding America Good Base, Korea Ginseng Corporation
Hytera, HYT Iberdrola, IBA
Insper, Ibmec São Paulo Interes
IVOO, Greentech Japan Brand, JAPAN BRAND
Jurema, Brasfrigo KANU, Dong Suh Foods
KB Financial Group Kinect, Microsoft
Legend Holdings Light Up, Dong Suh Foods
Mevalotin, MEVALOTIN, Daiichi Sankyo MindTap, Cengage
Moiskin, Amway Molten
Monster 6Sense, Monster Worldwide Movistar, Telefónica
Multicert, Forterior, Spirafort, Avadur, FineXcell, Oceanfit, Vallourec Munich Airport
Noscira, Grupo Zeltia Obela, PepsiCo and Strauss Group
Ocado OneSight, Luxottica Group
oneworld OXXO
Phicomm Procter & Gamble
ProScenio, Fundación Madrid Ópera Estudio Prozac, Eli Lilly
Prysmian, Pirelli Punto, Fiat
Quoniam, Union Investment Rio Tinto
Rotoplas RSA
Ryukoku University Sensis
SeriousFun, Association of Hole in the Wall Camps SFS, Merck
Shinhan Investment Corp., Shinhan Financial Group Singapore Mozaic
SKY Vibe, SKY TV Somerset, Tiffany
Spiriant, LSG Sky Chefs T.O.P, Dong Suh Foods
Tafelstern Te Hana, Lion Nathan
Terra Firma, National Geographic Thomson Reuters Accelus, Thomson Reuters
Thomson Reuters Eikon, Thomson Reuters Tip Top Crammed, Fonterra
TRUE, True UniCredit
UniMás, Univision Vantaggio, Molten
Vattenfall Center, Vattenfall Vibe, SKY TV
Vocativ Volly, Pitney Bowes
VPRIV, Shire Wi-Fi, Wireless Ethernet Compatibility Alliance
WOBI, HSM Wrigley
Yondelis, PharmaMar Zespri, New Zealand Kiwifruit