3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Peter Lehmann Wines<br/>A promise kept, a promise made and a promise renewed. Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand The Future of NYSE Euronext<br/>The Future of NYSE Euronext Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship

 

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Our papers, blog posts and video on Internal Brand Engagement

Our Work - By Discipline

Internal Brand Engagement

Whatever the brand, maximizing its real world value depends on the long-term involvement of those who work with it every day.

We know brands can't and shouldn't exist in a vacuum. In order for them to change behavior, they need to live in the hearts and minds of those who work for and with them. A company's workforce is the living embodiment of its brand in action. If they are engaged and energized, they bring the brand to life and deliver differentiated experiences in their every interaction with customers; creating a virtuous circle between employees, consumers and business performance. That's how brands become genuine and positive experiences for the employees who work for them and the consumers who choose them.

Our Internal Brand Engagement team works with clients to help maximize the role and worth of their workforce in creating and managing brand value.

Internal Brand Engagement CASE STUDIES

AkzoNobel Atos Origin
Bank of Yokohama BDO
Daiwa House Group Delta Dental, Delta Dental Plans Association
DOW XLA, DOW Fiber Solutions Elders
Essilor Godrej
Insper, Ibmec São Paulo InterContinental, InterContinental Hotels Group
Legend Holdings McDonald’s Brand Book, McDonald's
Molten New Zealand Masterbrand, New Zealand Way
Nissan, Nissan Motor Company Perodua, PERODUA
PricewaterhouseCoopers Rabobank
Randstad RBC Dexia Investor Services
Rotoplas
Ryukoku University Shinhan Investment Corp., Shinhan Financial Group
SINGHA SKISET, Skiset
Thai Airways, THAI Towers Watson
Usiminas V energy drink, Frucor Beverages Limited
Vantaggio, Molten