3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Credendo Group<br/>A credit agency with global sophistication Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Peter Lehmann Wines<br/>A promise kept, a promise made and a promise renewed. Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand The Future of NYSE Euronext<br/>The Future of NYSE Euronext Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship

 

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Brand Valuation

Interbrand's brand valuation methodology seeks to provide a rich and insightful analysis of your brand, providing a clear picture of how your brand is contributing to business results today, together with a roadmap of activities to ensure that it is delivering even more tomorrow.

Having pioneered brand valuation in 1988, we have a deep understanding of the impact of strong brands on the key stakeholder groups that influence the performance of your business, namely (current and prospective) customers, employees and investors. Strong brands influence customer choice and create loyalty; attract, retain and motivate talent, and lower the cost of financing, and our brand valuation methodology has been specifically designed to take all of these factors into account.

A strategic tool for ongoing brand management, it brings together market, brand, competitor and financial data into a single, value-based framework within which we assess the current performance of the brand, identify areas for improvement, and develop an action plan to enhance the future influence of the brand on business results.

The brand valuation model also provides a framework within which one-off business case modeling can be conducted to evaluate brand strategy options, such as positioning, architecture, and extension, and make the business case for brand change.

Finally, when conducting valuations for financial reasons, as well as a rigorously analyzed and defendable valuation number, we also provide strategic branding recommendations, delivering value to the business beyond the number alone.

To date, we’ve conducted several thousand valuations and the rigor and integrity of our approach has been recognized by businesses, standard setting authorities, academic and regulatory bodies, as well as accountancy and legal practices. This gives us unrivaled breadth and depth of sector knowledge and ultimate market credibility.

Brand valuation can be a versatile strategic tool for your business. For more information, please read our whitepapers:

Brand valuation – A versatile strategic tool for business
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Making the business case for brand change – Connecting brand strategy to business results
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Financial applications for brand valuation – Delivering value beyond the number
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A Versatile Strategic Tool:
Applications for Brand Valuation

Brand Valuation

Brand Valuation CASE STUDIES