3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Credendo Group<br/>A credit agency with global sophistication Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Peter Lehmann Wines<br/>A promise kept, a promise made and a promise renewed. Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand The Future of NYSE Euronext<br/>The Future of NYSE Euronext Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship

 

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Brand Strategy

Strategy is the fine art of keeping every factor and element in perfect balance.

By working closely with our clients, our Brand Strategy team defines and puts in place the actions needed to deliver an agreed result. This will be in line with the overall business strategy behind the brand creation, and ensure the long-term, consistent implementation and management of the brand.

Brand Strategy CASE STUDIES

(RED) Adecco, Adecco Ltd.
AIG LIFE, AIG Align, Procter & Gamble
ALTANA Amadeus
Applebee's Ascott Group, ASCOTT Group
Asience, Kao Atos Origin
Atradius Ausenco
Australian Institute of Company Directors BALS
Banco Base, Base Banco Popular
Bank of Yokohama Bankia
BanReservas Basham, Ringe y Correa
Bayer BDO
Beauty'in BMW, BMW Group
bpost Brand Dürer, Museum of the city of Nuremberg
Bravia, Sony Brillia
Brisbane Calimax
CALVO Carrefour
Chandon Délice Chubu Electric Power
Cinépolis Círculo de Lectores
Citrovita, Votorantim Clarel, DIA Group
congstar Constellium
Continente Costalegre, SETUJAL
Credendo Group CSC
Cube3, Nissan Motor Company Daiwa House Group
Der Touristik, DER, DERPART, DER.COM, DER Touristik Deutsche Digitale Bibliothek, Fraunhofer-Gesellschaft (Institut für Intelligente Analyse- und Informationssysteme IAIS)
Deutsche Telekom Disa
DOW XLA, DOW Fiber Solutions
DSM El Almendro, Delaviuda Group
Elders Euskaltel
Euskotren Extra, Wrigley
FC Dinamo Tbilisi Feeding America
Fon Fountain House
GE ecomagination, GE Get it On!, New Zealand Aids Foundation
Godrej Golf Santander
Grand Optical, Redstar Griffin Theatre Company
Grupo Peñaflor Grupo Vitalmex, Vitalmex
GS Group
Hi-Pass, Korea Expressway Corporation Holiday Inn
Hotpoint-Ariston, Indesit Company Hytera, HYT
iN2015, Infocomm Development Authority
Insper, Ibmec São Paulo Instant Kiwi, New Zealand Lotteries Commission
InterContinental, InterContinental Hotels Group IVOO, Greentech
Jamnica, Agrokor Japan Airlines
Japan Brand, JAPAN BRAND Juventus, Juventus Football Club
KB Financial Group Kellogg’s, Kellogg Company
Korea Economic Daily Kyowon Group
Legend Holdings Lero, Podravka Beverages
Mahou Mahou San Miguel
McDonald's Mevalotin, MEVALOTIN, Daiichi Sankyo
MINI, BMW Group Mitsui Garden Hotel, mitsui garden hotel
Mizuho, Mizuho Financial Group Molten
Montecasino Moreton Bay and Islands, Brisbane Marketing
Movistar, Telefónica Multiópticas
Munich Airport Natuur, LOTTE Confectionery
New Theatre New Zealand Masterbrand, New Zealand Way
Nikon Nougat, Plumari
Novozymes oneworld
Organon Anesthesia, Merck Orona
OSIM, OSIM International Oxfam
OXXO Perodua, PERODUA
Peter Lehmann Wines Pleon
Pramerica Fosun PricewaterhouseCoopers
Procter & Gamble ProScenio, Fundación Madrid Ópera Estudio
Puffs, Procter & Gamble Puffs Car Cups, Procter & Gamble
Raemian, Samsung Randstad
RBC Dexia Investor Services Rio Tinto
Rolls-Royce, BMW Group RSA
Ryukoku University Sandevid
SBS, Seoul Broadcasting System Sensis
SFS, Merck Shakhtar
Shinhan Investment Corp., Shinhan Financial Group Sigma Alimentos
Simply Market , Auchan Singapore Mozaic
SINGHA Sochi 2014
Spiriant, LSG Sky Chefs Taikoo
Telefónica Televisa Deportes, Televisa
Terranova
Thai Airways, THAI The Future of NYSE Euronext, NYSE Euronext
The Sharp (The #), POSCO E&C Thomson Reuters
Thomson Reuters Accelus, Thomson Reuters Thomson Reuters Eikon, Thomson Reuters
Tip Top Crammed, Fonterra Towers Watson
Troika Dialog TRUE, True
TUI UniCredit
Usiminas V energy drink, Frucor Beverages Limited
Vallourec Valvoline
Vanke Vantaggio, Molten
Vocativ Volly, Pitney Bowes
WOBI, HSM Wrigley
Zespri, New Zealand Kiwifruit
ZXQ