Electricity providers like Vattenfall provide an invisible product and rarely come into direct contact with its customers. That’s why it is necessary to find other ways to effectively anchor the brand in the minds of consumers.
The Vattenfall Centers in Stockholm, Hamburg and Berlin fill this need, acting as the ideal places for the brand to touch and impact customers.
Interbrand was responsible for clearly conveying the Vattenfall brand personality through each individual element in the Vattenfall Center.
We developed a concept that effectively bridges the gap between the technical side of the industry (progressive) and Vattenfall’s unique emotional side (empathetic).
The centers are a balanced and harmonious interplay of colors, shapes, materials and lighting in line with the Vattenfall brand design.
The result: An environment that is as equally functional and organized as it is inviting, open and appealing.