Taking the checkered flag

We’re helping Valvoline motor oil win at the shelf.

 

BY CLIENT

BY DISCIPLINE

BY INDUSTRY

Valvoline

About 40 million people purchase motor oil at retail stores every year. Twenty-six percent of their purchase decisions are made at the shelf.

Category leader Valvoline wanted to rev-up its products’ stopping power to better connect with existing and new customers.

We crafted a new positioning for the brand that focused on Valvoline’s heritage, which was brought to life via Valvoline’s “Big V.”

From there, we developed shopper based functional design to organize important information on pack.

Sub-branding focused on specific consumer benefits: premium performance, increased engine life, extra engine protection, enhanced power and performance, and added endurance and horsepower.

Stop…hold…close. That’s a winning design for consumers and Valvoline.