In a sector where the emphasis is on individualism, Singapore’s national furniture industry brand had a unique position as a furniture brand that caters to businesses.
But with a diverse range of companies in many shapes and sizes, finding a unified voice for Singapore furniture in the global marketplace was a daunting challenge.
We spoke with a variety of customer segments and found that the industry desires stability and value in a business partner. Building on these traits, we created a vibrant and agile furniture brand to support partnerships that are committed to going the extra mile.
The name Mozaic, with a signature graphic circle of furnishings, conveys the industry’s eclectic collection of offerings, while solidifying Singapore’s identity as a small, but significant, red dot on the world map.
Launched in March 2008, Singapore Mozaic has made appearances at trade shows in Cologne, Milan, and Las Vegas.
With a name that has become synonymous with quality, Mozaic has inspired local design creativity and continues to conduct its business with passion and style.