Reinventing the wheel

Bringing the supermarket experience to high-end cosmetics.






We created Sephora as a place where everything was designed from a woman’s point of view – from purchases experience to store presentation.

Our revolutionary design for a complete retail environment allows shoppers to peruse the store at their leisure, looking at and smelling products at their own pace, uninterrupted by the intrusive approach of sales consultants. This defied traditional sales models and conventions by building a shopper journey that, in effect, creates a perfume and cosmetic supermarket.

In 1994, the Sephora flagship store was opened on the Champs Elysées.

In its first year, the store earned revenues of US$ 150 million, a figure that increased annually by 20 percent. The original chain of 40 stores grew to 500 worldwide.

Today, Sephora is the largest cosmetic and perfume retailer in the world.