How do you turn a components manufacturer into one of the world’s most desirable brands?
Show it the power of branding.
Our brand valuation showed Samsung that its brand was weak compared to similar brands such as Nokia, Sony, and Panasonic.
By moving Samsung from an original equipment manufacturer to a cutting edge producer of innovative technology, premium design, and state of the art retailing, Samsung has become one of the world’s most valuable brands.
Along the way, we have established Samsung as a leading brand in the Korean and international marketplaces and differentiated it from a plethora of cheap imitators seeking to exploit its success. Samsung has also overtaken Sony as the world’s number one brand in televisions.
Our continuing work will help Samsung forge an even stronger emotional bond between the brand and consumers.