Built from the customer up

A soft and friendly image helps Korea’s top apartment brand stand tall.

 

BY CLIENT

BY DISCIPLINE

BY INDUSTRY

Raemian

But as mid- and small-sized construction companies entered the market it became necessary for Raemian to secure its number one position.

We focused on preserving Raemian’s distinctive design values, while focusing more on the emotions of the customer. Accordingly, the new Raemian logo was updated to expresses the unity among nature, humans, and technology.

The top brand continues to be the top. Samsung Engineering & Construction has been ranked first in the apartment category for 11 consecutive years in National Customer Satisfaction Index (NCSI) and ranked first in Korea Brand Index Power (K-BPI) for seven years. It was ranked first in National Brand Competitiveness Index (NBCI) and first in 2008 Brand Star in Korea.