Costalegre is a tourist corridor with more than 124 miles of white sandy beaches and ecological parks. It consists of six bays and it is located between Puerto Vallarta and Manzanillo. The region combines the tranquility of the unexplored, with local flavor and rustic charm.
However, its visual identity did not reflect Costalegre’s beauty and full potential. Interbrand was commissioned to develop the brand’s new strategy and visual identity.
The brand symbol represents the union of Costalegre’s six bays, using abstract shapes that communicate the diversity, magic, vibrant colors, and authenticity this great destination.
The brand will be launched globally in 2011 and the Tourism State Offices expect the awareness of the region and its appeal to tourists to grow considerably.