Rolls-Royce has been an iconic automotive brand for more than 100 years.
It stands for luxury, discreet elegance and extraordinary quality.
With the introduction of a new model, the Rolls-Royce Ghost, the company set out to expand its leading position in the luxury car segment. The effort required reworking the brand identity on the basis of the brand values, with a view toward appealing to new target groups.
The task also involved the creation of a new architecture and interior design concept for dealerships and exhibitions. This allowed more room for the new models and facilitated forward-looking customer consultations.
We developed an uncompromisingly clear visual identity that fulfils the same high expectations that are associated with the Rolls-Royce brand in terms of quality, precision and finesse. These qualities are also evident in the newly designed dealerships, where light-filled ceilings illuminate the models as though they were sculptures in a museum.
Highest quality materials and state-of-the-art facilities produce a unique customer experience for the Rolls-Royce brand.