When a package needs a recharge

We helped Duracell connect with its customers.

 

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Duracell

This proved to be a big problem when 71 percent of battery purchases are made from less than ideal, multi-brand displays. Additionally, batteries can be found in up to 37 locations in major retailers – challenging the traditional role of the package.

We used consumer research and shopper insights to develop a more intuitive on-pack communication hierarchy for this category leader.

Duracell’s recharged packaging – which debuted first in Europe followed by North America – provides greater visibility and differentiation on shelf and visibly engages consumers.

Power to the package!