Porter Novelli has remained a leader in public relations, growing and evolving to keep up with the ever-changing industry. Over a year ago, Porter Novelli began to examine the changing needs of its clients to ensure the agency would respond effectively and continue to thrive in the industry.
Despite the company’s strength, Porter Novelli realized a new identity was necessary to show its continued dedication to clients and stakeholders.
We determined that it was most important for the Porter Novelli’s new identity to express the company’s position of leadership in the industry, while still conveying a the message of its transformational work for clients.
We introduced a new logo, “The Transformer” icon—a deep orange that pops against its black and white backgrounds—that clearly communicates the innovation that sets the business apart from its competitors.
The new brand identity is just one of the many effective steps that Porter Novelli has taken toward reinforcing the agency’s status and the communication of its values.