Never in its 50-plus years had Porsche launched a worldwide facilities branding effort.
We collaborated with the automaker’s German designers to develop a North American prototype.
In our redesign, form and material convey the elegance and power associated with Porsche’s sports cars and elevates the environment to art gallery status.
A sweeping curve of lustrous metal differentiates the dealership façade, giving it a look of affluence, perfect for Porsche devotees.
The glass wall of the showroom puts the focus on new models, while the flowing plan of the interior is bathed in diffused light.
Sleek, classic fixtures are silver, the color most closely associated with the Porsche racecar.
To support the sales process, the design included semi-private consultation areas, interactive technology to help customers select, and lifestyle merchandise to reinforce brand and ad sales.
North American dealers have enthusiastically welcomed the redesign, which unmistakably reflects the attributes of the brand.
The new dealership truly breaks the mold. Porsche recently announced double-digit increases in profit and revenues.