Powering a cleaner world

We re-energized the Pacific Hydro brand.





Pacific Hydro

Following the 2005 delisting and buyout by IFM, Pacific Hydro approached Interbrand to re-energize the Pacific Hydro brand.

Our research identified that while wind and water turbines drove Pacific Hydro power stations, it was the shared vision of a cleaner, greener world that drove the organization.

Working with senior management across Australia, Asia-Pacific, and Latin America we created a new positioning and identity that delivered on the corporate aspiration of “powering a cleaner world.”

At the heart of the new brand was the Liquid Wing. Inspired by nature, the new identity combined the renewable energy sources of wind and water.

Interbrand worked with Pacific Hydro to develop creative applications, environments, and the launch program, assisting in all stages of implementation.

Subsequent support has been through the development of an international brand architecture and the naming of the Perenia Carbon sub-brand.

Today, with hydroelectric and wind farm projects producing more than 1,800MW of energy globally, Pacific Hydro is a strong and powerful brand.