Omron, a leading healthcare company, produces healthcare products like the blood pressure monitor. After a recent merge with the medical product company “Colin,” Omron wanted to enhance its brand image.
To build a strong and appropriate brand image, we developed the company’s communication guidelines. The guidelines were set up to build a simple, clean, and sincere brand image based on the corporate brand colors of white and blue.
With the new guidelines, Omron Healthcare is capable of conveying its brand image throughout all touchpoints – from clients, to packaging, to exhibitions.