Distribution of knowledge

The new identity of Deutsche Digitale Bibliothek





Deutsche Digitale Bibliothek

Deutsche Digitale Bibliothek (German Digital Library) is an online portal for culture and science that makes content, exhibits and art from a multitude of libraries, museums, and archives digitally available to users. The portal delivers free access to Germany’s cultural heritage, aims to preserve national cultural property, and will also connect academics, researchers and experts from institutions around the world.

Leading an initiative that will likely benefit the public for generations to come, Fraunhofer-Gesellschaft sought an identity that would encapsulate the unique proposition and value of the Deutsche Digitale Bibliothek. For our team, pollination seemed the perfect metaphor. With that in mind, we developed an identity concept based on a flowerhead and its seeds, which could be thought of as carriers of information that perpetuate themselves by dispersing.

An apt emblem, the flowerhead at the heart of our design evokes the natural cycle of pollination, fertilization and germination and poetically represents Deutsche Digitale Bibliothek's societal function: collecting information, facilitating connections and ensuring the transfer of knowledge and culture to future generations.

Simple yet evocative, the resulting design is modern, elegant and richly symbolic of the Deutsche Digitale Bibliothek’s role and mission. By bringing the flowerhead image and concept to life through a skillful balance of bright color and negative space, we created a distinctive and recognizable brand identity that conveys the import, value and future implications of this pioneering digitization project.