We knew Fiat had a good point

Like good wine the Punto name ages amazingly well.

 

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Punto

Interbrand was asked to create a distinctive brand name for the new car.

The Interbrand named Punto launched in 1993 and following a difficult period during the 80’s, it proved to be the light at the end of Fiat’s tunnel.

When it relaunched in 2005, it was again a smash hit, the European bestseller in its segment, and heralded the company’s return as a successful carmaker.

For twenty years, the Punto has been Fiat’s one reassuring mainstay.

Perfectly pronounceable worldwide, the name also has a secondary meaning in Italian.

“Punto” can stand for “period,” and it was used to openly announce the end of a lesser era for Fiat. Twice.