Complex doesn’t mean complicated

How recognizing product synergies at FNAC helped build a cultural icon.

 

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FNAC

In 1986, Interbrand was asked to develop FNAC’s retail design and strategy in France.

Our formula was simple: bring coherence to an immense library with synergies between multiple product categories and an easy wayfinding navigation system. The solution was so effective that it was adapted across FNAC’s network of 131 stores throughout Europe, Asia, and South America.

Since then, we developed three additional retail models – the flagship, the downtown urban “classic” model, and the suburban “green” FNAC for the French suburbs. We've extended the first two retail models beyond France’s borders, which has helped FNAC continue to be the leader in culture and technological products globally.

And as our 20-year relationship attests, FNAC is thrilled with the results.