Interbrand accepted the unique challenge to use its brand and e-media expertise to focus on a museum: the Albrecht Dürer House. Contributors to the prestigious project also included Nobel Prize Laureate Günther Grass, the artist Jonathan Meese and German Star architect Volker Staa.
Interbrand’s appearance among this group of enormous talent underlines the importance – and thrill – of linking brands to the world of art and genius.
We chose to present the 15th century artist’s talents to the public in an extraordinary way. An innovative multimedia show placed the artist against a modern marketing background. Our film viewed Dürer from a 21st century marketing perspective in the very house that he built 500 years ago.
The presentation changes the way one thinks about art, artists and selling art. It invites further discussion regarding the relationship between art and the economy by presenting the artist’s philosophy of his work and revealing it to be a prototypical exercise in branding.
Although the production is in German, the concept was designed to easily translate to worldwide audiences.
Ultimately, it provided visitors with a keener sense of Dürer’s genius and his widespread success.