DMK Deutsches Milchkontor
Humana Milchindustrie GmbH and Nordmilch GmbH have merged to form Germany’s largest dairy company. The new entity’s name is DMK Deutsches Milchkontor GmbH (German Milk Cooperative), abbreviated to its German acronym DMK. With sales volume of around 4 billion euros, it is among Europe’s 10 largest milk companies. The Humana and Nordmilch merger redraws the map of the German milk industry and sets new standards in the area of cooperative milk production, milk processing, and marketing.
The visual identity we created reflects the new company’s agricultural roots and heritage in northern Germany. The logo features a green meadow and blue sky that meet along a broad horizon, while the flowing white typography awakens consumers’ associations with milk. Additionally, the bold colors underscore the company’s philosophy and confidence as a leader in its category: 6.7 billion kilograms of milk processed, around 4 billion euros in sales, 11,100 dairy producers, 5500 employees, and 24 plants.
Germany’s largest dairy company by far is also a company with a cooperative structure. Therefore, its brand identity highlights its fundamental relationship with primary stakeholders – its farmers.
The company produces strong brands such as Milram, Humana, Ravensberger, Oldenburger and many more.