Already the hypermarket leader in suburban areas, Carrefour decided to focus its attention on urban, on-the-go consumers: those in a rush and with limited transportation means.
Through its partnership with Interbrand, Carrefour implemented a new store format to suit a very dense, city environment. Carrefour City offers innovative solutions to make life easier for urban consumers on a day-to-day basis.
Carrefour City was designed with three key customer needs in mind: saving time, value for money and fresh food. So far, it appears to be working. The new store’s convenient location and easygoing and efficient environment is giving Carrefour an edge on the competition.
The results speak volumes: a turnover increase of 30 percent and a frequency increase of 35 percent.
The Carrefour City project has been awarded the EFFICIENCY GOLD AWARD at Enseigne D’Or 2009.