Bridgestone, headquartered in Tokyo, is the world's largest tire and rubber company. Its products are sold in over 150 nations and territories around the world.
As Bridgestone approached its 80th anniversary, it sought to refine its existing logo and corporate philosophy.
Bridgestone partnered with Interbrand to develop a new logo and corporate philosophy. Bridgestone requested that the new logo and philosophy reflect its numerous innovative technological advancements and its overarching mission of “serving society with superior quality.”
By conducting extensive research, Interbrand was able to closely examine Bridgestone’s existing logo and corporate philosophy. Such research enabled Interbrand to not only identify key issues, but also to preserve brand equity. In the end, Interbrand enhanced the readability of the Bridgestone logo and employed a modern design system.
Bridgestone’s revised logo and corporate philosophy were unveiled at a press conference in early March 2011 – both key elements in strengthening the Bridgestone brand globally.