Bahrain Middle East Bank
BMB is dedicated to providing superior investment banking and investment opportunities to a select customer base in the GCC countries and the Arab world.
However, the bank wished to create a visual identity was more in line with the positioning and rapid expansion of the business.
Interbrand created an identity to reflect the collective personality of the organization. Influenced by Middle Eastern culture, the colors and textures of the visual identity reflect natural elements and architecture, with textured paper stocks, fine binding, and evocative imagery.
Vision, partnership, and performance represent the core values by which the bank conducts its business and also describes the process that lies behind its success.
Interbrand continued to work with BMB on their launch campaign and ongoing website development work to ensure that BMB continued to live by its values of vision, partnership, and performance.