A stand-out brand

Atradius gets a new brand identity.

 

BY CLIENT

BY DISCIPLINE

BY INDUSTRY

Atradius

As the second-largest credit insurer worldwide, Atradius offers comprehensive solutions and services for claims management.

A new shareholder structure called for the development of a new name and brand identity.

The aim was to promote the process of integration within a company marked by acquisitions and change, while creating an identity that sets it apart from the competition.

The core competencies – trade (business) and radius (global player) – are united in the name and endorsed by a meaningful claim. The visual impression concentrates on the essentials, complemented by an expressive color palette. The black-and-white photography reflects dynamism and independence.

Atradius proves that in the B-to-B sector, strong brands with straightforward experience chains can unite a firm internally and differentiate a business from its competition.