Aleluya is an Argentinean premium honey brand. Our challenge was to refresh the brand and create a label that would make it stand out on the shelf. At the same time, we wanted to position Miel Aleluya’s as the best option in the honey market.
The project included the packaging design for the brand’s new product: honey with lemon.
Aleluya’s innovative new identity reflects the premium quality of its natural product, while also maintaining the traditional equities of the brand.
Today, thanks to its new identity, Aleluya stands out.