Building a top global brand

AISIN SEIKI gets a new brand identity.

 

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AISIN

AISIN SEIKI manufactures and provides high quality automotive products in Japan.

However, with competition on the rise, AISIN SEIKI was looking to build a global presence and advance its brand image.

The new corporate brand identity we developed expressed AISIN’s emphasis on originality and quality. Additionally, AISIN’S new tagline – “Geared up for the Future” – symbolized the innovation, originality, and advancement of the AISIN group.

Since the introduction of the new logo in 2005, AISIN SEIKI has built an excellent global brand image. It is known as a sincere, challenging, and high quality partner not only in its country of origin, but around the world as well.