Elevating an image

We helped AIG Life breathe.

 

BY CLIENT

BY DISCIPLINE

BY INDUSTRY

AIG LIFE

It is positioned as a low priced global insurance company which is attractive, but can create issues regarding assumptions of product quality, reliability and customer service.

We worked with AIG Life to reposition the brand as a service orientated company, focusing on their customer responsiveness and its accessibility anytime and anywhere. This core idea expresses their reliability and friendliness throughout their communication system.

AIG Life’s image has now been elevated in the minds of consumers. We expect to see the same results in the bottom line.