Power and productivity for a better world

Optimizing brand experience in the digital space

 

BY CLIENT

BY DISCIPLINE

BY INDUSTRY

ABB

ABB is an expert in power and automation technologies that enable customers to improve performance while lowering environmental impact. Interbrand was asked to redefine ABB's brand experience in the digital space. Usability, content and design—all working together to deliver a seamless brand experience that brings ABB's business strategy to life and to set a benchmark for the entire industry.

We developed a concept that delivers on ABB's brand promise of "Power and productivity for a better world," not only from a visual design standpoint but also from a user experience perspective. Designed to be fully responsive and ready to handle the challenges of the ongoing technological revolution, we created the first holistic ABB brand experience in the digital space.