In less than ten years, every single person and business in Singapore will find the world - and everyday life - transformed by technology.
When Singapore’s Infocomm Development Authority (IDA) spawned a ten-year roadmap, iN2015, the Ministry decided to take a unique approach in developing an “intelligent” nation based on the country’s strong infocomm base.
The concept is rooted in Singaporeans’ knowledge and enthusiasm for the latest electronic gadgets and industry trends.
Our thorough research revealed that the brand had to cater to all segments of the nation to provide a vision for the role infocomm will play in people’s everyday life in the future.
We focused on creating a trustworthy, world-class, and responsive organization that connects Singapore to opportunities and global communities and empowers people, businesses, and individuals by giving them a competitive edge.
As 2015 draws closer, the iN2015 movement has effectively engaged industries and individuals in both challenging and driving forward the IDA vision.