Interbrand Increases Presence in India, DDB Mudra Group’s ‘Water’ Now Part of Interbrand Network

LONDON (2 March 2012) – Interbrand, the world’s leading brand consultancy and DDB Mudra Group have confirmed Water, brand strategy and design consultancy of Mudra Group in India, will join the Interbrand network.
Interbrand established its presence in India in 2010 with the opening of its Mumbai office. The firm quickly developed an in-depth understanding of the India market, and oversaw the engagement of key client programmes, most notably with Godrej. The following year, Omnicom Group, Inc., Interbrand’s parent company, acquired a majority stake in Mudra Group, India’s leading integrated marketing communications group – placing both Interbrand and Water under the same family of companies.
Now, under the new arrangement, Water will become Interbrand within the country of India and will continue to be based in Mumbai.
Commenting on the arrangement, Jez Frampton, Interbrand’s Global Chief Executive Officer said, “Water’s experience with India’s local and global brands together with Interbrand’s global network will enable clients to receive a much broader and deeper level of strategic brand building. Interbrand’s core belief is that brands have the power to change the world, and we’re excited to do just that with our new colleagues from Water.”
For the time being, the team in India will continue to be called ‘Water’ and will transition to ‘Interbrand’ after a short period. The office will continue to be headed by Ashish Mishra, Water’s current Chief Strategist & Head, and will report into Graham Hales, CEO of Interbrand London.

About Interbrand
Founded in 1974, Interbrand is the world’s leading brand consultancy. With nearly 40 offices in 26 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report which identifies the gap between customer perception and a brand’s performance relative to sustainability. It is also known for having created, an international online exchange and resource about brand marketing and branding. For more information on Interbrand,

For more information please contact:

Lindsay Beltzer
Senior Associate,
Global Marketing & Communications
Direct: + 001 212 798 7786