Japan Best Global Brands 2010: The Top 30 Leading Japanese Brands
Toyota the Most Valuable Brand ($30,529 million)
24 of Top 30 Brands Fall in Value
Big Jump by Asics; Shimano Joins the Top 30!
Interbrand, the world’s leading brand consultancy, has announced Japan's Best Global Brands 2010. Now in its second year, this ranking uses proprietary Interbrand criteria – the global
standard for brand valuation – to calculate the monetary value of global brands originating in
Japan. Results can be compared with Interbrand’s renowned Best Global Brands, which has
used the same criteria to rank the world’s top 100 brands every year since 1999.