Interbrand Meeting Growing Demand in China
Jonathan Chajet named Managing Director of rapidly developing business
Shanghai, China, September 8, 2008 – Interbrand, the leading brand consultancy, announced today the promotion of Jonathan Chajet as Managing Director of Interbrand China. The addition to an already strong management team will further enhance Interbrand’s position in this vital market, accelerating the firm’s stellar growth in terms of team, client relationships and business.
In its seven years formally operating in China, Interbrand has forged strong and lasting relationships with some of the most respected Chinese and multi-national brands in China including Vanke, Huawei, China Merchants, Union Pay, Bosera, Founder, Wrigley, Intel, Microsoft, Samsung, and Holiday Inn. Interbrand’s business is growing rapidly in China, and is expanding its network of offices beyond Shanghai to Guangzhou and Beijing to better service its clients.
Chajet, who joined Interbrand in 2006, is an expert in brand strategy, business planning, market research, naming, visual identity, multi-media communications, packaging and employee training. As the Asia-Pacific Strategy Director, based in Shanghai, Chajet has delivered strategic solutions to clients’ global and local branding issues. He has helped to create, manage and build value for some of the world’s, and region’s, most recognized brands including; Samsung, Intel, Wrigley, John Deere, and American Standard.
Prior to joining Interbrand, Chajet was Executive Director, Brand Strategy at Siegel & Gale, a Senior Associate at Mercer Management Consulting, and began his career in advertising at J. Walter Thompson, Rapp Collins Worldwide and The Arnell Group. He received an MBA in marketing and international business from New York University and attended Grinnell College and the London School of Economics.
Chajet is a frequent lecturer and media commentator on global and China-related branding issues. He has appeared on CCTV’s Dialogue and Bloomberg’s Money & Politics, and authored numerous studies and articles, including “Made in China: A Study on the Perception of Chinese Brands”, “China’s Best Brands”, “The Opportunity for Chinese Brands Going Global” and a co-author of the upcoming “Building Brands in Emerging Markets” with Interbrand’s other BRIC country leaders.