Interbrand Unifies European Business Under One Chief Executive
Jean-Baptiste Danet promoted to CEO, Europe
January 4, 2008 – Interbrand, the leading brand consultancy, has announced the promotion of Jean-
Baptiste Danet to CEO of Europe in a move that formally unites its European operations and reinforces
its ability to partner with clients to create valuable brands that transcend borders.
“The reality is that our clients’ customers are not confined to a single geographic region and we’re
creating and managing their brands to live across borders so it felt sensible to mirror this with our own
business in Europe,” said Global Chief Executive Jez Frampton.
Interbrand serves clients across Europe with an integrated team and collaborative approach that spans
the firm’s eleven offices in the region. Some of these clients include Carrefour, BMW and Deutsche
Interbrand has previously adopted this same structure for its North American and Pan-Asian businesses
with the appointments of Lee Carpenter as CEO, North America and Terrence Oliver, CEO, Asia-Pacific.
“Jean-Baptiste has been a strong advocate for our business and has time and time again proven a generosity
of spirit. He is a natural choice to lead this important market,” added Frampton.
Danet is recognized as a leader in the branding field, having built the well-known and highly regarded
French firm, Architral. He transformed that business from a regional retail-only architectural business
into a fully fledged and successful Interbrand global business, by adding strategic branding, consumer
and corporate design capabilities. Danet most recently led the firm’s French practice and is a member
of the global steering committee.
“By looking at brands as they live in the hearts and minds of consumers we’re able to bring an intelligence
and creativity to our clients’ businesses that creates lasting value and allows the brand to thrive
in varying markets. My commitment is to ensure that the benefits of this are reaching our clients and
our people across Europe and, indeed, the world,” said Danet.
Danet’s appointment was effective January 1, 2008.